Raritan

This global technology leader needed a multi-region, multi-language website that was full of up-to-date product and sales information.

Project Goals

In 2013 Raritan had a website that was disconnected from many internal tools, and did not serve the marketing and sales needs of the organization. They were looking for a tool that allowed the marketing the ability to create and publish product content with ease. The site also had to serve the sales team by delivering product specifications and other powerful sales tools.

Key Services

Digital Strategy
UX & UI Design and Development
ExpressionEngine CMS
Robust Product Catalog
Website Ongoing Support

We wanted a web shop with ExpressionEngine expertise and a desire to deliver a great site for our brand. Look North was the perfect partner for us... and still is.

Minder Singh

Senior Web Manager

What We Did

A great looking site, on any device.

Raritan needed a responsive website that not only looked great on all devices, but provided the tools and content their teams needed to a wide range of users. We kept mobile top-of-mind when designing and building the site to ensure teams on the go could access everything easily.

Not all products are created equal, nor should their web page be.

The PX Intelligent PDU line from Raritan is one of the best in the industry with its cutting edge features, smart design and a wide range of options. To showcase these innovations we created a series of pages dedicated to their top-selling product.

One website: four regions & eight languages.

After completing the North American site we moved on to the European, Asia Pacific and Japan sites - with localized site content and native languages for Germany, France, China and Japan. These regional sites are all managed from the same ExpressionEngine interface using the Multiple Site Manager feature of the Control Panel and use the Publisher Add-on for ExpressionEngine to handle the translation and workflow features.

Product Selector & Quote Request Application

We created a robust product selector using a powerful set of filters that provides visitors with a smart way to find products specific to their needs. Once visitors find the products they’re looking for they can easily request a quote. This feature is also tied into Marketo for a streamlined sales workflow.

Order Status & Tracking Application

The ability of customers to track their orders ensures that customers know when they can expect their shipments and prepare for them. This leads to fewer customer service calls and keeps customers happy.

Powerful Salesforce-Integrated Support Section

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