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PKPR is dedicated to using their media expertise, experience, and relationships to help clients achieve the attention, audience, and acclaim they deserve. And their website is a critical piece in the own communication strategy. By posting Client news to their site, they allow mainstream media a one-stop-shop for up-to-date information. And, by archiving the entries at the client level, they have a running history of their client relationships.
Updating the site is easy through the ExpressionEngine content management system. Embedding images, videos (including YouTube and Vimeo) and audio is all possible through the same interface. And keeping the site current, they improve their Google PageRank.
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